AUTASON

Concept Boutique

China

 

2017

 

The new Autason Concept Boutique is inspired directly from the Brand’s origin, born in the French Alps 200 years ago, with clear references to materials and forms widely used in France between the Seventeenth and Nineteenth Century.

 

The softness of the colors approaches iconic image of edelweiss, a symbol used by Autason as a logo for their brand.

 

The color palette designed for the brand recalls warm colors, remember an hou\sehold and mountain atmosphere: shades of brown wood, combined with beige tones of the stones and the metal oxide, are modeled to match the interiors of log cabins in alpine style.

 

To further enhance the wooden parts of the Boutique, there are classical moldings typical French interior architecture, reinterpreted in a modern key, with no complete parts to create a fun - but at the same time - precious game.

 

The set of all these elements enhances the product Autason, giving it an elegant way to display goods framed by metallic elements that stand out the image and thanks to the ivory leather backgrounds it put an emphasis on tailoring couture.

 

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