CHANTECLER

Stand

Baselworld, Basel

 

2015 - 74 sqm

 

The Chantecler stand finds space in the most precious jewelry fair in the world, reinterpreting its boutique design concept with shapes, colors and atmospheres inspired by the characteristics that make the island of Capri so special.

 

The primary aim in creating the new image was to make it an ambassador in the world of the refined and luxurious, simple and "true" spirit of the island, enclosing that joy and happiness inherent in its site.

This combination of languages is balanced here reinterpreting in a modern key the characteristic elements of its history.

 

From the window, the view of the passer-by is captured by a perforated stone drapery with the brand's rooster pattern. These conceal the internal space from view like a lace handkerchief lying in the sun and alternate rhythmically with the bright display cases showing the first jewels on the facade.

 

Crossing the threshold, you are greeted by a rich, fresh and familiar atmosphere, a simple expression of the Chantecler world. The setting of a Mediterranean veranda with fabric and curtains brings the eye to the rich backdrop decorated by a cascade of bougainvillea. This wall with a summer taste highlights the freestanding displays with Chantecler’s jewels.

 

On the right side, the reception continues the material narration of the island with the details of brass lace, ethereal-toned marble and a prickly pear fiber base, commonly found in the Mediterranean island. On the back wall an unique kinetic lamp that emulates water reflections on the sea.

 

The meeting rooms have the same look of the entrance area with the same attention to detail, on the table lamps, mirrors and seats that light up as a chromatic counterpoint of the entire composition.

 

A concept that embodies tradition and modernity: it brings back to a past made of sea, rocks, earth, where you can breathe fresh and clean air, with strong colors and feelings. The modernity of the lines that design the architectural elements look at the daily and patient work of the jewelry craftsmen.

 

 

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