M MISSONI

Flagship Store

Corso Venezia, Milan

 

2012 -  103 sqm

 

The M Missoni boutique in Milan is located in the center of Corso Venezia, near the single-brand stores of the main fashion brands.

 

Spread over 2 levels, its 103 square meters house the collections in a space that radiates a clean and natural atmosphere with neutral finishes.

 

The concept of boutique provides a small and demanding range of materials and colors. The soft pastel shades of pink and smoky gray envelop the soft lines and oval shapes of the furnishings, the welcoming simplicity, the sense of calm and innate elegance. The environment is defined by a light and feminine touch.

The shop's blush pink walls are embellished with bright white lacquered tables, pedestals and rectangular display frames in white painted aluminum with rounded edges, different heights and proportions.

 

These rectangles come together creating a composition along the walls that frame and highlight the M Missoni collection. In these structures the garments can be viewed frontally and laterally or folded on glass shelves. The curtains of the boutique are composed of small oval pieces of translucent resin tiles in 5 different colors and neutral and airy textures. The resin tiles are held together by rivets with a chrome finish: a touch of freshness and originality in the way of displaying the product.

 

The floor is in gray ceramic tiles with texture and arrangement of the wooden parquet that uniforms and makes the boutique more welcoming.

On the ground floor, in the heart of the room which houses the customer's entrance, there is a gray oval carpet which houses, in addition to the ottomans for the seat, three white lacquered tables useful for sale and to show accessories.

 

The pouf of the seat is oval in shape, with a white lacquered base and fabric padding coordinated with the floor. The soft colors, the enveloping lines of the seats and the rounded shapes of the furnishings give the whole a simplicity that becomes hospitality and composure that translate into elegance.

 

The rectangles composition thins out along the staircase wall, inviting the visitor to go down to the basement. On this floor, a bigger room with the same atmosphere of upstairs welcomes the visitor in a more reserved space.

 

 

 

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